Persepolis: Reimagined
2500 years ago, ancient Persia was a shining example of a prosperous, multicultural civilization. Yet despite many progressive innovations, the Persian Empire is often overlooked in Western reviews of history. To elevate the empire in the eyes of the world, the Getty Villa needed a digital experience that would extend their Persia exhibition far beyond the museum walls.
We created an immersive WebGL experience that transports users back in time to discover the ancient capital of Persepolis. Exploring a detailed 3D recreation, visitors can discover the grand palaces and intimate courtyards of the citadel firsthand. A simple scrolling interface allowed users to move through the site in a manner that mirrored the actual path a visiting emissary would have traveled thousands of years ago.
Pathways to Explore
The experience offered multiple avenues to learn and explore ancient Persia in ways that appealed to audiences of all kinds from immersive spatial exploration to the bigger historical picture and contextual narrative or deep-diving the impressive details of the precious artifacts found within the empire at its cultural peak.
Pathways to Explore
Each pathway not only offered its own appeal to engage, but was woven together thoughtfully so that people could intuitively "change lanes" in a way that followed the flow of their innate curiosity.
