Google Play Live
Google wanted to bring hype to the Play Store in a way that they've never done before, so we created a live streamed interactive day of deals featuring some of the internet's favorite content creators.
Leveling Up the Brand
A new approach to Play required a fresh new look to match it, so we leveled up the Google Play Store's brand to match the playfulness of our event.
Leveling Up the Brand
Bursting at the seams with ridiculous entertainment, we struck a nostalgic and youthful balance that teetered on the edge of innocent fun and happy accidents and mayhem.
Putting the 'Play' into Google Play
A simple day of deals and product showcases would be too drab for the broader goal and vision of the event so we infused it with some fun and flare.
Putting the 'Play' into Google Play
Comical, interactive segments woven throughout the event put viewers in the drivers seat, allowing them to unlock and super-size exclusive deals throughout the day.
Partying Up with the Internet's Favorite Faces
We sealed the deal by bringing the internet's favorite Youtube creators to promote and participate in the event.
Partying Up with the Internet's Favorite Faces
Our event provided the perfect place for them to flex their skills, play with and against chat (and maybe even embarrass themselves) on stage.
