Prime Video Experience at Comic Con
Amazon wanted to go big at San Diego Comic Con 2019 by introducing three of their upcoming Prime Video exclusive shows––Carnival Row, The Boys, and The Expanse––in an immersive theater mega experience. Over the weekend, thousands of fans came through this 60,000 square foot miniature theme park and experienced the fantasy, superhero, and sci-fi universes of each show firsthand.
Each guest had the individual freedom to follow and interact with different characters of the cast as they pleased during the performances, resulting in a completely unique experience for each attendee. Guests could offer their exclusive Comic Con Prime Video currency to find secret clues, unlock one-on-one storylines, and lucky ones were able to find a secret comic book shop hidden on the lot.